Multi-campus engineering & management group · South India · ~11,000 students
Three campuses were competing for the same lead without knowing it
Before. Each campus ran its own admission season on its own tools. One used a generic CRM, two used spreadsheets. A student who enquired about engineering at two campuses got called twice, quoted differently, and counted twice. Nobody could state the group's true enquiry count. The board reviewed figures reconciled by hand a fortnight late.
What changed. One system, three campus contexts, one rule for spotting duplicates by phone and email. Leads now route by programme and area, not by whichever campus caught the form. The group office defined the word “application” once, and every campus reports against that.
- Duplicate enquiries caught as they arrive, not months later
- Group funnel visible live, with campus and programme drill-down
- Source cost measured to the enrolled student, not the form fill
- Duplicate enquiries removed at capture
- Reporting the group office trusts
- One shared definition of "application"
“Rolling out across three campuses was surprisingly smooth. The platform is enterprise-grade — secure, scalable, always up.”
IT Head · Vikramshila Group of Institutions