Email marketing for schools and colleges

A segment is a saved filter on the records iVake already holds, not a copy of them. It is read again when you preview and when you send, so an enquiry who applied this morning has already left the nurture segment and joined the applicant one. There is no export, upload or nightly sync.

Yes. Sending limits are set once for the institution, such as a maximum number of campaign emails per contact each week, and they apply to every office. Where two sends would collide, the lower-priority one waits. Each office keeps its own campaigns, but the limits and opt-outs are shared.

The person who received the email is the same record as the applicant, the student or the alumnus. So the report counts what happened next on that record: visits booked, applications submitted, offers accepted and students enrolled, and for alumni appeals, gifts received through the same gateway as fees.

Consent is captured where the data is collected, with its purpose and a timestamp, and withdrawal is recorded the same way. An opt-out from any email updates the contact for every office at once. Using contact details for a different purpose, such as marketing a new campus years later, generally needs fresh consent, and your institution remains responsible for its own compliance.

Yes. Two versions of a subject line or message can go to a share of the segment first, and the version that produces more of the outcome you chose, such as visits booked, goes to the rest. Past results stay with the campaign for the next admission cycle.

Campaigns are normally addressed to parents and guardians. The DPDP Act sets a higher bar for anyone under eighteen, including verifiable parental consent and a prohibition on behavioural tracking and targeted advertising. iVake does no advertising, behavioural profiling or ad-tech tracking of students.

Email marketing goes live with the rest of iVake: roughly four weeks for a school, six to eight for a university or a group with several campuses. Contacts come across with their consent and opt-out status, templates are set up with your logo and colours, and old lists become segments on live records.

No. Email sits beside WhatsApp and DLT-registered SMS, which many families read first. Every message, on any channel, is logged against the record it came from, and the same opt-out rules apply.