Social media for admissions teams

Facebook Pages, Instagram business accounts and LinkedIn pages can be connected, each on its own, and managed from the same calendar. A post can be written once and adjusted for each account, or written separately for one.

Each submission from a Meta lead form arrives in the enquiry inbox as a new enquiry, tagged with its campaign and source. It is checked for duplicates on arrival and assigned to a counsellor by your rules, so nobody downloads a spreadsheet or checks a separate dashboard.

The campaign, medium and cost are recorded when the enquiry is created and stay on the record as the applicant applies, pays and enrols. Because it is the same record throughout, cost per admission is read directly rather than joined across two systems.

Posts are planned and scheduled in the content calendar. Paid campaigns are still bought and managed in Meta or Google; what iVake holds is the enquiry each campaign produces, its cost and what happened next.

Each person’s role decides whether their post publishes directly or waits for review. Departments draft, the admissions or marketing office approves, asks for changes or declines with a comment, and every outcome is logged.

Enquiries, applications and admissions by source and campaign; cost per enquiry, application and enrolled student; and conversion by counsellor. The figures come from the same record admissions and finance use, and export to a spreadsheet or PDF.

No. iVake does no advertising, behavioural profiling or ad-tech tracking of students. Campaigns are the institution’s own, aimed at prospective families, and enquiry data follows the same consent and access rules as the rest of the record.